Considered a promising young talent, he completed his studies two years ahead of his peers and, in 2022, travelled to Silicon Valley with a bold ambition: to create a start-up capable of making advanced comfort technologies accessible to ordinary people.

His first idea seemed simple: to develop a modern, extremely comfortable and affordable sneaker. However, when the initial calculations were completed, Noah encountered a problem.

Producing the shoe with the materials and structure he had envisioned would make the final cost far too high. The product would only be accessible to a small segment of the population — exactly the opposite of what he wanted.

That was when he asked the question that would change everything:

“What if, instead of creating another expensive shoe, I could transform the shoes people already own?”

From that moment on, the project was no longer about creating a sneaker. Instead, it focused on the part that sits between the feet and the ground: the insole.

Noah devoted the next four years to developing an insole foam that was not only soft to the touch but would also remain comfortable during use.

After testing hundreds of combinations, he finally created a foam that he named Cloudtech Fusion.