People say that beards are like makeup for men. Whether this statement is true or not is up for debate. But a well-trimmed and properly treated beard makes any man ‘upgrade’ his look; we can agree on that. The problem is that this takes a lot of work, and we don’t always have the ideal tool.

Many men have their trusted barbers. But we know they often don’t even have space in their schedule to see you, not to mention being pricey. Do it yourself? For some, this is a tricky issue. Many cut themselves, hurt the skin, and let the pain speak louder, and the job ends up half done. And traditional shavers also have a responsibility in all of this, as they don’t contribute to safer, skin-friendly male personal hygiene.

It takes innovation and practicality. You have an important meeting with the girl of your dreams in an hour, and not a single barber shop open. What are you going to do? Give up? Never! Especially now that a new electric shaver has emerged as a great and practical ally for men who want to treat their beards and other hair quickly and safely.